A 2009 study by Kara Becker discusses how variation in this feature builds place identity, noting that older people did not use this feature in talking about their neighborhood. In a study of Say Yes to the Dress, bridal consultants modulate use of this feature depending on perceived willingness to pay. The high-prestige dialect in antebellum Charleston was marked by the absence of this feature, which reversed from low to high-prestige in (*) New (10[1])York City after WWII. (10[1])The prestige of this feature unusually reverses polarity between the dominant dialects of American and British English. Lower-middle-class people aspirationally adopted this feature in a survey of three NYC department stores that asked people to pronounce “fourth floor.” (10[1])For 10 points, urban East Coast accents exhibit what feature of pronouncing “r”s? ■END■