A 2009 study by Kara Becker discusses how variation in this feature builds place identity, noting that older people did not use this feature in talking about their neighborhood. In a study of Say Yes to the Dress, bridal consultants modulate use of this feature depending on perceived willingness to pay. The high-prestige dialect in antebellum Charleston (15[1])was marked (15[1])by the absence of this (15[1])feature, (15[1]-5[1])which reversed from low to high-prestige in (*) New (10[1])York City (10[1])after WWII. (10[3])The prestige of this feature unusually reverses polarity between the dominant dialects of American and British English. (10[1]-5[1])Lower-middle-class people aspirationally adopted this feature in a survey of three NYC department stores (10[1])that asked people to pronounce “fourth floor.” (10[1])For 10 points, urban East Coast accents (10[1])exhibit (10[1])what feature of pronouncing “r”s? (10[1])■END■ (10[1]0[3])