This sociologist’s essay “The Aesthetic Significance of the Face” says that the face’s “singular malleability” makes it the “geometric locus” of the “inner personality.” For 10 points each:
[10m] What German thinker wrote about face-to-face interactions in “The Sociology of the Senses”? He also wrote an essay discussing the “blasé outlook” instilled by urban life.
ANSWER: Georg Simmel (The unnamed essay is “The Metropolis and Mental Life.”)
[10h] According to a theory developed by Daft and Lengel, face-to-face interaction is more effective than mediated interaction because it has this property, which they define as the ability of information to change understanding.
ANSWER: richness [accept media richness theory; accept information richness theory]
[10e] This Canadian communication theorist argued that the type of mediated communication affects its meaning, an idea summed up by his phrase “the medium is the message.”
ANSWER: Marshall McLuhan [or Herbert Marshall McLuhan]
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