The preface of a book partly titled for this person describes it as a continuation of Parry and Lord’s studies into oral epics. For 10 points each:
[10h] Name this person. An invention by this person made change to be “the archetypal norm of social life,” according to that book partly titled for this person by a colleague and countryman of Harold Innis.
ANSWER: Johannes Gutenberg [or Johannes Gensfleisch zur Laden zum Gutenberg; accept Gutenberg Galaxy]
[10m] In The Gutenberg Galaxy, Marshall McLuhan claimed that electronic interdependence would turn the world into this two-word type of place, which he expanded upon in a book titled “War and Peace in” this type of place.
ANSWER: global village [accept War and Peace in the Global Village]
[10e] McLuhan’s focus in communication studies can be found in his maxim that this entity “is the message.”
ANSWER: media [or mediums; accept “the medium is the message”]
<Brown A, Social Science>