The theory of planned behavior expands on this theory with the addition of perceived behavioral control, a measure of difficulty. For 10 points each:
[10h] Name this theory developed by Icek Ajzen (“EAT-seck IGH-zun”) and Martin Fishbein. In this theory, norms and attitudes shape intentions, which lead to behaviors.
ANSWER: theory of reasoned action [or TRA; accept reasoned action approach]
[10m] Ajzen’s (“IGH-zun’s”) addition of perceived behavioral control to the theory of reasoned action is very similar to this psychologist’s concept of self-efficacy. This psychologist also developed social learning theory.
ANSWER: Albert Bandura
[10e] Ajzen (“IGH-zun”) argued that this field could distinguish between self-efficacy and controllability as factors in perceived behavioral control. This field develops measures for mental constructs.
ANSWER: psychometrics [prompt on psychometry; prompt on metrics]
<Benjamin McAvoy-Bickford, Social Science>