In many language families, the word for “bear” has undergone this concept’s namesake “deformation,” being replaced with euphemisms like the proto-Germanic for “brown one.” For 10 points each:
[10m] A Sigmund Freud essay on “Totem” and what concept claims its only universal kinds relate to incest and patricide?
ANSWER: taboo [or tapu; or kapu; accept taboo deformation; accept “Totem and Taboo”]
[10e] To avoid a taboo on these words, many varieties of English substitute them with kinder varieties like “gosh” and “darn.”
ANSWER: swear words [or synonyms like curse words or expletives; prompt on interjections]
[10h] Social media platforms encourage this type of taboo avoidance, which replaces words like “kill” with “unalive.” Taylor Lorenz popularized the name of this type of self-censorship, which titles a 2025 book by Adam Aleksic.
ANSWER: algospeak
<Editors, Social Science>