media - 2024 PLAYTIME @ Harvard

Question

The hypodermic needle model, or “magic bullet” theory, presupposes that consumers of these things are neutral, passive, and uncritical. For 10 points each:

[10e] Name these things. An early opponent of the hypodermic needle model, Marshall McLuhan called these things “the message” in an aphorism from his book on understanding these things.

ANSWER: media [or the medium; accept mass media]

[10m] The hypodermic needle model was refuted by a school of communication studies based at this university, where McLuhan spent decades as head of the Centre for Culture and Technology. Literary crtic Northrop Frye was influenced by McLuhan’s notion of figure and ground as part of that school based at this university.

ANSWER: University of Toronto [or U of T]

[10h] This other member of the Toronto school of communications presaged McLuhan’s “medium is the message” with the notion that media are inherently “biased” towards time or space in his The Bias of Communication.

ANSWER: Harold Innis

<JC, Social Science>

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Summary


2025 PLAYTIME @ CWRU	12/10/2024	Y	5	6.00	40%	20%	0%
2025 PLAYTIME @ Claremont	12/10/2024	Y	5	4.00	40%	0%	0%
2025 PLAYTIME @ Florida	12/10/2024	Y	2	10.00	100%	0%	0%
2025 PLAYTIME @ Florida	12/10/2024	Y	1	10.00	0%	100%	0%
2024 PLAYTIME @ Harvard	04/26/2025	Y	4	10.00	75%	25%	0%
2024 PLAYTIME @ JHU	10/26/2024	Y	8	6.25	50%	13%	0%
2025 PLAYTIME @ Northwest	12/10/2024	Y	4	15.00	75%	75%	0%
2025 PLAYTIME Online	04/26/2025	Y	9	12.22	67%	44%	11%
2025 PLAYTIME @ Sheffield	12/10/2024	Y	6	5.00	33%	17%	0%
2025 PLAYTIME @ Sheffield	12/10/2024	Y	1	0.00	0%	0%	0%
2024 PLAYTIME @ UBC	10/05/2024	Y	8	18.75	88%	75%	25%
2024 PLAYTIME @ Virginia Tech	07/11/2025	Y	3	13.33	100%	33%	0%
2024 PLAYTIME @ WashU	10/12/2024	Y	6	15.00	83%	50%	17%

Data


Lexington	Belmont	10	10	20
Brown	RIT	0	0	0
Harvard	BU	10	0	10
MIT	Brandeis	10	0	10