According to this thinker, Alexis de Tocqueville did not write about England because he had mastered a grammar that did not apply there yet. This thinker was inspired by Gestalt theory to contrast the “figure” of a technology with its “ground,” the context in which we view it. This thinker co-wrote a book with Quentin Fiore that analyzed the 100-letter (*) “thunder words” in Finnegans (10[1])Wake to analogize how different technologies affect the stages of history. This thinker examined how radio requires little user engagement while comic books require active participation to contrast “hot” and “cool” (10[1])activities. This thinker argued the invention of movable type sped up the shift towards a “global village.” For 10 points, name this Canadian author of Understanding Media, who (10[1])claimed “the medium is the message.” ■END■