According to this thinker, Alexis de Tocqueville did not write about England because he had mastered a grammar that did not apply there yet. This thinker was inspired by Gestalt theory to contrast the “figure” of a technology with its “ground,” the context in which we view it. This thinker co-wrote a book with Quentin Fiore that used 100-letter “thunder words” (-5[1])in (*) Finnegans Wake to analogize how different technologies affect the stages of history. This thinker examined how radio requires little user engagement while comic (10[1])books require active (10[1])participation to contrast “hot” and “cool” activities. (10[1])This thinker argued the invention of movable type sped up the shift towards a “global village.” For 10 points, name this Canadian author of Understanding Media, who claimed “the medium is the message.” (10[1])■END■