Question
According to Wanamaker’s Law, half of the money spent on this activity is wasted. For 10 points each:
[10m] Name this activity whose experimental returns on investment routinely vary by over 100 percent. This activity aims to resolve information problems among consumers.
ANSWER: advertising [accept word forms; prompt on marketing]
[10h] Advertising is a classic example of this form of market, which balances the interests of distinct competing user groups. The equilibrium levels of credit-card commissions are set by a market of this kind.
ANSWER: two-sided market [accept multi-sided market; accept two-sided network]
[10e] Two-sided markets often display the network effect form of this phenomenon for both transactions and membership. Negative versions of this phenomenon, like pollution, can cause the tragedy of the commons.
ANSWER: externalities
<Social Science - Social Science>
Summary
| 2024 Booster Shot (Columbia) | 02/23/2024 | Y | 6 | 10.00 | 50% | 50% | 0% |
| 2024 Booster Shot (Great Lakes) | 03/09/2024 | Y | 6 | 13.33 | 100% | 33% | 0% |
| 2024 Booster Shot (Vanderbilt) | 03/02/2024 | Y | 4 | 10.00 | 75% | 25% | 0% |
| 2024 Booster Shot (WUSTL) | 03/09/2024 | Y | 2 | 10.00 | 100% | 0% | 0% |
| 2024 Booster Shot (Waterloo) | 02/23/2024 | Y | 4 | 10.00 | 100% | 0% | 0% |
Data
| Toronto Sprout | Toronto cDNA | 0 | 0 | 10 | 10 |
| Toronto Penguin World War | Toronto Pilk | 0 | 0 | 10 | 10 |
| Ottawa | Waterloo Bust | 0 | 0 | 10 | 10 |
| Toronto Tony Jingyu Chen eats quizbowl | Waterloo Cali | 0 | 0 | 10 | 10 |