This phenomenon arises from limitations on a person’s choices, according to Jack Brehm’s reactance theory. “Rolling with resistance” is a key component of a form of “enhancement therapy” named for this concept used by Project MATCH, which builds on a counseling approach developed by Miller and Rollnick. Douglas McGregor contrasted the management approaches (15[1])of Theory X and Theory Y based on assumptions of how this phenomenon occurs. Factors that affect this phenomenon (15[1])are contrasted with (*) “hygiene factors” (10[1])in Frederick Herzberg’s two-factor theory. The “meta”- form of this phenomenon occurs when people begin experiencing “B-needs” instead of “D-needs.” Abraham Maslow first proposed his “hierarchy of needs” in a 1943 paper titled “A Theory of Human [this phenomenon].” For 10 points, name this phenomenon, a person’s desire to complete goals. ■END■