To explain this phenomenon’s spectrum, Richard H. Willis developed an isosceles triangle model, then a diamond model, which was later adapted into a double diamond model. Using a hypothetical driver confronted with a red light, Gordon Allport’s brother Floyd described “J-Curve” patterns in this phenomenon. Herbert Kelman divided this phenomenon into identification, internalization, and compliance types while later psychologists divided its causes into (*) informational and normative types. Subjects gauged how far a small dot of light moved in a dark room (10[1])by the autokinetic effect in a study of this phenomenon by (10[1])Muzafer Sherif. This phenomenon created groups called “yielders” and “independents” (10[1])in Solomon Asch’s line experiments. For 10 points, name this social process of individuals aligning themselves to the group. ■END■ (10[1])