Question

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Kam and Zechmeister tested the effect of name recognition on support for fictional city council candidate Ben Griffin by placing these objects near an elementary school. For 10 points each:
[10e] Identify these objects, often visibly placed in front yards of homes, which can boost candidate support in low-information races, but rarely have a noticeable impact on Presidential races.
ANSWER: signs [or political signs, lawn signs, yard signs, or campaign signs]
[10m] Yard signs are better predictors of this quantity’s namesake “gap” between parties preceding an election, which in turn impacts voter turnout. High levels of this quantity in the party base allows shifting campaign resources to turn out less likely voters.
ANSWER: voter enthusiasm [or enthusiasm gap]
[10h] Political signs affect low-information races by combating this phenomenon in which voters make choices for, say, presidential or gubernatorial races, but skip those down-ballot.
ANSWER: roll-off [or drop-off; prompt on voter fatigue]
<GP, Social Science>

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Data

Imperial AImperial B100010
BristolLSE A0000
LSE BSouthampton100010
Cambridge BWarwick B1010020
Cambridge AWarwick C1010020