Improvement in this metric is organized in a hierarchy of four kinds of potential: technical, economic, achievable, and program. Robert Stavins and Adam Jaffe have described the inability of consumers and society to optimize this metric, despite its cost-benefit, as its namesake “gap.” Improvements in this metric counterintuitively cause increases in total usage according to the Jevons (“JEV-ins”) paradox, which is a form of the rebound effect. Improvements in this metric, described by the (*) IEA as the “first fuel,” (10[1])may make upwards of 40 percent of progress toward net zero by 2050. For homes and buildings, this metric can be improved with continuous insulation, (-5[1])heat pumps, and products approved by the DoE’s Energy Star. (10[1])For 10 points, name this metric defined as the amount of energy services provided per unit of energy consumed. ■END■ (10[1]0[1])