Five axioms for this homeostasis-maintaining process were outlined by Paul Watzlawick, who co-developed a “sawtooth” model of it. Harold Laswell’s five modes for analyzing this process include questions asking who, what, which, and whom. A "Mathematical Theory" of this process was presented in a 1948 article which gave a formulaic definition of redundancy and popularized the bit as a unit of information. Mediating “opinion-leaders” characterize the two-step flow model of this process. This process’ “dyadic” form can be studied with interactional models, which built on linear (-5[1])models such as SMCR where it is (10[1])bookended by coding and decoding. According to agenda-setting theory, the general public’s opinions are influenced by the “mass” form of this process facilitated by mass media. For 10 points, name this process of conveying information. ■END■