Question
Answer the following about work someone might do as an online marketer, for 10 points each.
[10e] The success of marketing emails might be measured by the rate of these interactions with links contained in them. Misleading thumbnails may cause online articles to be deemed “bait” for these interactions.
ANSWER: clicks [accept click-through rate; accept clickbait]
[10m] This marketing experiment methodology is used to compare the effectiveness of two marketing campaigns with various hypothesis tests. This methodology names a “tasty” software used for this type of optimization design.
ANSWER: A/B test [or bucket testing or split-run testing or split testing; accept AB Tasty]
[10h] In order to manage customers, you’ll likely use this common customer relationship management software that acquired Tableau. This competitor of Hubspot fittingly has the stock ticker CRM.
ANSWER: Salesforce [or Salesforce Inc or salesforce.com]
<Other Academic>
Summary
| 2023 ACF Winter @ Columbia | 11/11/2023 | Y | 4 | 17.50 | 100% | 50% | 25% |
Data
| Columbia A | Rutgers A | 10 | 10 | 10 | 30 |
| Cornell C | Columbia B | 10 | 0 | 0 | 10 |
| Haverford | Rowan A | 10 | 10 | 0 | 20 |
| NYU A | Yale A | 10 | 0 | 0 | 10 |