A paper illustrates this set of concepts with the idea of a cook asking for sugar not expecting a “trick spoon made of rubber” or “a good book.” Geoffrey Leech expanded on Robin Lakoff’s proposed variant of this set of concepts, which includes giving options. (15[1])Under a “Neo” theory (15[1])named for their originator, (15[2]-5[1])these concepts (15[2])can be replaced (15[1])by Horn’s lower-bounding Q-principle and upper-bounding R-principle. A member of this set of concepts titles a book by (*) Deirdre Wilson and Dan Sperber that argues the other three are not needed. (10[1])The formulator of these (-5[1])concepts (10[1]-5[1])contrasted the effects of violating and flouting them. (10[2])Implicatures (-5[1])arise due to this (10[1])set (10[1])of rules (10[1])introduced (10[1])in “Logic and Conversation,” which delineate aspects of the cooperative principle. (10[1])For 10 points, name this set of four (10[1])principles (10[1])in pragmatics that govern everyday speech, including (10[1])quantity, quality, (10[1])relation, and manner. ■END■ (10[1]0[3])