In a paper about a related fallacy, Alan Fiske criticized emotion research that overly relies on this process. For 10 points each:
[10m] Name this process, which names a theory of deviance expounded in the book Outsiders by Howard Becker.
ANSWER: labeling [or cognitive labeling; or labeling theory]
[10h] In the “Lexical Fallacy” paper, Alan Fiske discussed his research on this “sudden devotion emotion,” which he gave a Sanskrit name. On the “Experience it” tab of the website of the lab devoted to this emotion, one can watch the ending of WALL-E or listen to Rufus Wainwright perform “Hallelujah.”
ANSWER: kama muta
[10e] The “Lexical Fallacy” paper notes that some Uralic languages have words for kama muta in response to seeing things with this quality. Konrad Lorenz used the term kindchenschema (“KIND-shin-SHAY-ma”) for the set of features that give babies this trait, such as large eyes and a round face.
ANSWER: cuteness
<JG, Social Science>