A history titled for this phrase’s “origins” by C. Vann Woodward identifies its so-called “apostle,” Daniel Augustus Tompkins, as a promoter of Social Darwinism in the Piedmont. For 10 points each:
[10m] Give this two-word phrase for an era typified by Vanderbilt’s “Athenian” branding. This slogan was spread by boosters like the Constitution newspaper editor Henry W. Grady after the 1870s.
ANSWER: “New South” [or “Emancipated South”; accept Origins of the New South, 1877–1913]
[10e] Mayor William B. Hartsfield led the “Forward Atlanta” campaign to attract “New South” industrialists with the aid of this company’s “Boss” Woodruff, whose father bought its secret formula.
ANSWER: Coca-Cola [or Coke; or The Coca-Cola Company]
[10h] David Oshinsky’s book Worse Than Slavery links “New South” industry to convict leasing from this prison that later held the Freedom Riders. Only Louisiana’s Angola rivaled this plantation in notoriety.
ANSWER: Parchman Farm [or Mississippi State Penitentiary or MSP; prompt on Mississippi or MS]
<American History>