Siddhartha Mukherjee’s The Emperor of All Maladies calls an activist from this family the “prophet” of the War on Cancer. For 10 points each:
[10h] Name this family whose fortune came from campaigns for brands like Sunkist by the “father of advertising.” This family’s foundation lobbied to expand the NIH and endowed awards dubbed “America’s Nobels.”
ANSWER: Lasker family [accept Lasker Awards or Lasker Foundation; accept Mary Lasker or Mary Woodard Lasker; accept Albert Lasker or Albert Davis Lasker; prompt on Mary Woodard by asking “what family did she marry into?”]
[10m] A Lasker Award honors this type of theoretical research into nature’s underlying principles. Often said to be curiosity-driven, it is contrasted with clinical and applied science.
ANSWER: basic research [or basic science; accept pure or fundamental in place of “basic”; accept Albert Lasker Award for Basic Medical Research]
[10e] René Dubos, an early Lasker laureate for basic medical research, coined the advice to “act” in this manner. This adjective colloquially describes produce sold at farmer’s markets within a certain distance of “food miles.”
ANSWER: local [accept local food or local produce or locavores; accept “think globally, act locally”]
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