This work lists the misuse of compound words, the use of strange words, the use of tasteless epithets, and the use of inappropriate metaphors as the four types of bad taste in language, (-5[1])and gives examples from Alcidamas to illustrate all of them. Apparent inconsistencies in this work’s treatment of the second of the three pisteis (“PEE-stays”) have led some commentators to propose that one of its chapters was written by a different author. This work proposes a classification of judicial, deliberative, and epideictic (10[1])(“ep-uh-DIKE-tick”) genres. This (10[1])treatise defines a loose variety of syllogism called an enthymeme (10[1]-5[1])(“EN-thih-meem”). This treatise’s opening sentence defines the title concept (10[1])as the counterpart of dialectic, (-5[1])in a likely allusion to the analogy (10[1])between that concept and cookery in Plato’s Gorgias (10[1])(“GOR-gee-us”). This treatise’s second book details the techniques of ethos, (-5[1])logos, (-5[1])and pathos. (10[2])For 10 (10[1])points, (10[1]-5[2])name this (10[1])treatise by Aristotle (10[1]-5[1])on the art of persuasion. (10[3])■END■ (10[8]0[1])